Over 500 Participants Lace-up For CYDA E-Marathon 2020

Our goal was to offer a holistic wellness experience by providing a gamified fitness platform and establish our global brand recall value.

• CYDA aimed to spread awareness about the global sanitation crisis with a collaborative action like organizing a walkathon.
• But in the wake of COVID 19, abiding by safety rules, hosting a physical walkathon was a difficult task for them.
• They wanted to host a virtual e-marathon that engages a large number of participants.
• They needed a wellness platform that specializes in organizing virtual campaigns.
• They wanted tools and resources to track the activity levels of their participants.

• Vantage Fit, being a global leader in the wellness space hosted a five days virtual walkathon from 15th- 19th of November, 2020.
• The entire virtual marathon was organized under the global campaign #MyplanetMyrights.
• Participants were given a choice to run both the marathons, i.e; Full Marathon for 42 Kms and Half Marathon for 21 kms.
• We offered a budget friendly wellness solution keeping the authenticity of the campaign in mind.
• Provided multi-device fitness integration for an easy onboarding process.
• We gamified the e-walkathon with a real-time leaderboard, boosting the user experience.
• A state-of-art HR dashboard allowed the admin to check the real time participant’s engagement levels during the walkathon.