Customer story
Vantage Fit helps ESAF SFB boost employee wellness engagement by 88%
ESAF SFB associated with Vantage Fit to organize a virtual wellness campaign promoting holistic wellbeing among their employees in response to COVID-19 Pandemic.
The programme
- Company
- ESAF Small Finance Bank
- Industry
- Banking
- Headquarters
- Thrissur
- Founded
- 2017
- Programme
- Walkathon
Results that moved the organisation forward
The measurable outcomes reported across this Vantage Fit programme.
Overview
About the Company
Key Objective
Our main objective is to increase brand recall value by offering a state of art wellness solution that is cost-effective and user friendly.
The Challenge
- ESAF Bank planned to organize a virtual wellness campaign that addresses their remote employees' health issues caused by the COVID-19 pandemic.
- They were looking for a wellness solution that offers customizable fitness contests for better engagements.
- They needed a virtual platform inorder to monitor the activity levels of their employees throughout the contests.
The Approach
- Vantage Fit hosted a 6 weeks wellness challenge grouped into six different target contests.
- We offered a gamified experience through a real-time leaderboard within our mobile app.
- We customized every campaign with weekly step targets, as 5,000, 7,000, 8,000 and 50,000 steps.
- We provided 24x7 customer and technical support for a hassle-free virtual walkathon campaign.
- Created an easy onboarding process that is fast and cost-effective.
- The admin could monitor their participant's engagement status through a real-time HR dashboard.
- After the completion of the campaign, the admin received a detailed health and wellness report of its participants.
Results
- More than 3000 participants completed the wellness walkathon.
- More than 88% increase in average engagement ratio per contest.
- More than 20% increase in wellness participation ratio per contest.
- Around 25,000 average steps were taken in the entire marathon by participants.
The details of average steps per week/contest are given below
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Turn your next wellness initiative into a measurable success story.
See how Vantage Fit brings participation, habit-building, and workforce insights into one connected programme.